Each year a team of our Head Office and pub staff take on a charity challenge, with the aim of raising money for a couple of selected charities. Last month the team completed this year’s event, which was in aid of The Meath Epilepsy Charity and Only A Pavement Away.
Jurassic by name, Jurassic by nature…
This year’s charity fundraising event was a monster of a challenge, an epic, dinosaur-scaled challenge if you will!
A 20-strong team of Red Mist staff and suppliers of the business, including Carlsberg, Mozzo Coffee, 1st Call Trees and Wellington Estate walked over 100k of the grueling, undulating and unforgiving Jurassic Coastline in Dorset in just 2.5 days, which raised over £15k in donations in just four weeks.
To support this summer charity challenge in the run-up to the event, all our pubs across Hampshire and Surrey donated 50p from every pie sold, plus Tilford Brewery, in collaboration with Windsor & Eton Brewery, created a special Jurassic Coast Ale (3.9%), which donated a further 20p from every pint sold during the months of June and July.
The team of 20 set off in the early afternoon of Thursday 4th July, quickly realising the scale of the task ahead. The terrain was tricky almost immediately, with steep inclines and declines which were not apparent when the route was planned. What was expected to take a few hours on the first day, continued well into the evening, until they were forced to stop due to the loss of light.
Day two was not without it’s surprises either! A shingle beach stretched for miles, straining their already tired legs and blistered feet, but each and every participant has said their determination was driven by the knowledge of how they were a small cog in a fundraising effort to help two great charities.
Pub Manager of The Stag on the River, Ben, commented:
“It was a gruelling few days, and I have the blisters to prove it, but I am proud of our efforts and the money we have raised for The Meath and Only A Pavement Away. Having been to The Meath’s centre in Godalming, I have seen first hand where that money will go and how happy the residents are. It’s a fantastic cause for us to have supported, and close to the hearts of many of our local customers here in Godalming.”
We thank all of our customers who supported us with this challenge, either through tucking into pies and pints of Jurassic Ale or by donating to our fundraising page.