We are truly Passionate About Pubs, but what does that mean? And how does that effect what we do?
Let’s start from the beginning…
Red Mist Leisure was founded in 2004 by long-time friends, Mark Robson, Mark Williams and Julian Clarke. All three had successful careers in hospitality and had been involved in prestigious events including Royal Ascot, the Chelsea Flower Show, the Epsom Derby and the British Grand Prix.
Managing Director, Mark Robson, grew up in a small village in Berkshire, with a local pub down the road called The George and Dragon. Mark recalls the pub being undesirable and run-down with a limited market attracting only groups of occasional drinkers and smokers; it wasn’t a popular destination for families. In the early 1990’s the pub changed hands and was refurbished to a high standard, widening its appeal to a more family-friendly audience, giving it a spark of life and increasing its popularly within the village, as well as bringing new visitors to the area from further afield.
This inspired Mark and he recognised the direction that the pub industry was moving towards. He developed a strong interest in the revolution of pubs and it resonated with him that people desired pubs with higher quality food, sourced locally, that all genders and ages could enjoy.
And so it began…
After stints working in the hospitality industry both in the USA and UK, Mark teamed up with Julian and Mark W to purchase the first Red Mist pub, The Half Moon in Charlwood.
With a very small budget, this pub refurb involved all hands-on deck, with friends and family helping out in any way they could with the revamp, and the two Mark’s and Julian pulling up their sleeves and bouncing from various roles, from pulling pints to working in the kitchen.
A passion for delivering fresh, local and seasonal produce was developed through this first pub. Mark Robson recognised this ethos was particularly popular with residents in the Surrey and Hampshire area, which had a strong potential with the amazing suppliers locally.
With the income that the small pub made, Red Mist Leisure set out to expand to larger gastro pubs and so in 2005, RML purchased The Queen’s Head in East Clandon, near Guildford; a pub that has since been nominated for multiple awards, is one of the highest ranked pubs in Guildford on TripAdvisor and still to this day is the bedrock of the group.
Fast forward to today…
As of today, Red Mist Leisure has 10 pubs across Surrey and Hampshire, employ over 200 members of staff and won “Best Premium Food Offer” at The Morning Advertiser Publican Awards 2018. The pubs range from village retreats in the countryside to bustling venues on the main high street of towns. Each has its own individuality and character, but still tie in with the values and philosophy that Red Mist is renowned for.
Aside from outstanding food and drink, Red Mist Leisure is perhaps also best known for purchasing dilapidated pubs, often deemed unviable by their previous owners; refurbishing and relaunching them as thriving local pubs and an essential part of the community.
We will provide quality, seasonal British food and great service in welcoming, unique and authentic pub environments that our customers will enjoy. We will promote a caring, open and honest work environment, encouraging personal development, rewarding loyalty and allowing our staff to be happy and to prosper. We will continually invest in our estate, maintaining and improving our pubs to ensure competitive advantage. We will embrace technology and adopt effective business systems to provide efficiencies and establish our company as a market leader.
We care passionately about our customers and take great pride in their enjoyment.
We are dedicated to sourcing from British farmers and producers and using only sustainable ingredients
We care about being a trusted and professional organisation that is respected by all of our stakeholders
We highly value the happiness of our staff and believe in being open, honest and fair with them
We believe in rewarding loyalty and dedication shown by both our staff and customers
We are committed to delivering an authentic and genuine pub experience to our customers